In recent years, Made in Italy has consolidated its presence on foreign markets, becoming synonymous with quality, authenticity and style. In particular, the agri-food sector has been the protagonist of constant growth, representing a significant portion of Italian exports.
In 2024, agri-food exports reached a record of 69.1 billion euros, with an increase of +6.6% compared to 2023, according to data from Il Sole 24 Ore.
“The success of Italian products abroad is supported not only by quality, but also by the ability to communicate cultural, territorial and traditional values through the gastronomic offering.”
Expanding markets and consumer trends
Italian exports are not only growing in Europe.
In recent years, they have expanded to rapidly developing areas such as Asia, Latin America and the Middle East.
According to SV Advisory, in 2023, Italy exported goods worth 19.2 billion euros to China, with a growth forecast of +5.5% by 2025.
India is also a strategic market: 5.2 billion euros exported in 2023, with an expected increase of +6.8% in 2024.
The most popular Italian products?
Dairy products, wines, preserves, extra virgin olive oil and pasta.
All linked to Mediterranean cuisine, increasingly appreciated globally for its authenticity and simplicity.
Today, consumers want more.
They are not just looking for taste, but also traceability, certified origin, sustainability and eco-friendly packaging.
These new needs are changing the way Italian companies present themselves.
There is a need to innovate, better communicate the value of products and remain flexible.
This is the only way to compete in foreign markets.
- +6.6% growth in agri-food exports in 2024
- Italian wine exported for over 8.1 billion euros
- Pasta: 4.3 billion euros exported
- Extra virgin olive oil: +45% increase in 2024
- Cheeses and dairy products: +9% growth
- China: Italian exports at €19.2 billion
- India: Italian exports at €5.2 billion
- Total Italian exports expected at €679 billion in 2025
Made in Italy is not just a brand, but a promise of quality, culture and identity. Growing abroad means bringing these values to the world with vision, strategy and authenticity.
Strategic opportunities for agri-food exports
For companies in the food sector, Made in Italy is not just a label, but a competitive advantage that must be protected and enhanced. Today, it is essential to invest in internationalization, digital marketing and efficient logistics to seize new export opportunities.
Projections indicate that total Italian exports will reach 679 billion euros by 2025, with an average annual growth of +6.8% (SV Advisory). In this scenario, sustainability also becomes a key element to stand out, together with innovation in production and distribution processes. Therefore, Made in Italy is growing, yes, but it must do so with strategy, vision and authenticity.
